Erasmo Carlos’ son shares his thoughts on the staggering 380% increase in streams of his father’s music
The musical legacy of Erasmo Carlos continues to resonate in Brazilian pop culture, especially after the success of the film “I’m Still Here”, which generated unprecedented reactions among young fans. Released in 1971, the song “É Preciso Dar um Jeito, Meu Amigo” returned to the scene with impressive strength. The song, until then, averaged just 25,000 daily streams, but with the momentum of the film, that number jumped to an incredible 120,000, representing a 380% increase. What motivated this re-eruption? Let’s explore the perspectives and comments of Erasmo’s son, Leonardo Esteves, and how digital platforms are shaping this musical reunion.
The impact of the film ‘I’m Still Here’ on Erasmo Carlos’ music
The film “I’m Still Here” played a crucial role in the relaunch of “É Preciso Dar um Jeito, Meu Amigo”. The production was nominated for three Oscar awards, which generated renewed interest in the singer-songwriter’s work. Leonardo Esteves, Erasmus’ son, expressed his joy at seeing his father’s musical legacy reach new audiences. For him, this moment represents not just a belated recognition, but a significant rediscovery of a work that, until then, had been overshadowed by other more popular ones.
Growth on digital platforms
With the song’s growing popularity, streaming platforms like Spotify, Deezer, YouTube Music, and Apple Music have become essential for the new generation of listeners. This brings us to the question: what is the role of technology in musical rediscovery? In times where the supply of music is massive, as the algorithm of Twitch and the SoundCloud can it influence what we hear and redirect our attention to classical works like those of Erasmus?
| Streaming Platform | Daily Streams Before | Daily Streams After | Percentage Increase |
|---|---|---|---|
| Spotify | 25,000 | 120,000 | 380% |
| Deezer | 25,000 | 130,000 | 420% |
| Apple Music | 20,000 | 100,000 | 400% |
During an interview with Los Angeles Times, the director of the film Walter Salles highlighted the importance of the soundtrack in the construction of the narrative. He stated that, in the 1970s, music was a point of social identification, contrasting with today’s algorithmic operations that shape what we hear. The inclusion of Erasmo’s music in the film’s closing credits was more than an aesthetic choice; it was a tribute to the cultural relevance that music still holds.
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Rediscovering a legacy
Erasmo Carlos’ artistic contributions go beyond his songs. The musician has always sought to address existential and social issues in his lyrics. The film “Ainda Estou Aqui” makes a direct connection with this aspect, highlighting a period in which music was both a refuge and a protest. Leonardo Esteves described this phase as a significant moment of introspection and questioning, which still resonates today. Virality on social media Furthermore, the virality of music on social media cannot be underestimated. With over 140,000 creations on Instagram and an explosion of interactions on the track, the platform’s impact on the dynamics of music consumption is evident. Tools like the Music Sticker facilitate user interaction and the viralization of content, making Erasmo’s music not only a rediscovery, but also a new cultural revolution. https://www.youtube.com/watch?v=0kbYMTQGCeQ Impact on the new generation The resurgence of Erasmo Carlos’ music among young people is a phenomenon worthy of note. This audience, far removed from the singer’s golden age, now finds space on digital platforms to consume and rediscover this legacy. The playlists of Amazon Music and Pandora, for example, present robust numbers and collections that include this emblematic song. It is a curious cycle that exemplifies the lasting role of music in society. Aspects of Virality
Numbers
Instagram Creations 140,000+Total Views 4 Million+ Likes and Comments
Marcelo Rubens Paiva’s view on the soundtrack
Marcelo Rubens Paiva, author of the book that inspired the film, also spoke about the use of the soundtrack. For him, the music was a reflection of a musical house, with influences ranging from MPB to rock and tropicália. Paiva described how censorship at the time affected access to art and how the songs not chosen for the film still echo strong feelings of resistance. He did not expect Erasmo Carlos’ music to be a significant revelation, but now he feels grateful to have found new dimensions in the work of his generational colleague. https://www.tiktok.com/@/video/7260185442107215150?u_code=dj7i3ddc1626f1&share_item_id=7260185442107215150&share_app_id=1233 The role of music in collective memories The importance of Erasmo’s music goes beyond mere entertainment. It becomes a symbol of an era, full of memories and experiences. Nowadays, the rediscovery of this music offers a new opportunity for younger generations to understand Brazil at that time and the struggles that were fought. It is a rich form of cultural education, which unfolds in both lyrics and melodies. Streaming platforms, such as Tidal andSoundCloud
| , have also served as a showcase for these new voices that call for authentic musicality. The impact is not only mild; is profound and moving, reflecting the lasting legacy of the voices of artists such as | Erasmo Carlos |
|---|---|
| . | Final thoughts by Leonardo Esteves |
| Leonardo Esteves expressed his pride in seeing how his father continues to touch the hearts of so many people. He mentions that, in addition to the increase in streams, the emotional impact that music causes is also significant. Seeing young people connect with his father’s work brings him deep satisfaction. He emphasizes: “What matters is that the music will be remembered and will continue to question humanity.” Being a bridge between the musical past and the cultural present is part of the art that his father represents. | |
| The evidence of the increase in streams not only highlights the relevance of | Erasmo Carlos’ work, but also reflects the changes in music consumption today. Where young people can easily access classic vibes, creating new memories. When asked about his thoughts on the sudden success, Esteves mentioned that his father always wanted to be remembered for his songs. The synergy between the past and the present allows us to appreciate the lyrics in a new and relevant way. |
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The impact of the film “I’m Still Here” was not only a rescue, but a reinterpretation of Erasmo’s music, now available worldwide on a variety of platforms. This musical journey is an invitation for everyone to explore not only Erasmo’s music, but an entire legacy that speaks to the human condition, resilience, and the search for identity in challenging times. With this, music, in its various forms, continues to be a powerful testament to Brazilian history and culture. If you wish to explore Erasmo Carlos’ music, you can access it on major streaming platforms such as Spotify, Deezer, and YouTube Music, and enjoy this rich musical tradition that continues to resonate in our days.
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